There are many assets which are provided by Google that are easily overlooked by businesses. But Google different for a marketer who cannot afford to make this mistake. The following is a comprehensive list of Google’s properties that could be used for marketing .
1. Google Places/Google Maps:
Google maps provides a free way for the user to get enlisted on the first page of Google and level the playing field. When creating the listing, it is important that the right keywords and feature images and videos are optimized so that they are relevant to the respective business.
2. Google Tags:
Google Tags are symbols which will appear next to your listing, thus allowing the user to stand out and be different from other businesses showing up in Google Places.
3. Google AdWords:
Google AdWords is an application, wherein the user can create ads that target specific keywords which are related to their respective business. These ads appear on Google when people search for those particular keywords. Google add words could become a pretty expensive marketing channel, but if used smartly can boost the organic search traffic. It is wise to identify and use good keyword combinations for this purpose.
4. Google’s Search-based Keyword Tool:
Google keyword tool is said to provide keyword suggestions based on actual Google search queries. On submitting a specific web site, the tool enlists phrases extracted from the web pages. It is a worth watching as to how these keywords perform in terms of monthly searches, competition and price for suggested propositions.
5. Google Gadgets:
Depending on what your business offers, the list of Google’s quirky gadgets is long and containuseful and fun applications. For instance, a countdown gadget can be added to an upcoming event that is being hosted by you. Other applications include a calendar or a Google Translate box which might help the target audience to understand your resources.
6. Google Docs:
Offers a tremendous opportunity for collaborative projects and makes the process of sharing work-in-progress even easier. It includes documents, spread sheets, images, presentations, etc, which will keep the team updated on marketing offers, there by maintaining a list of collaborative projects.
7. Google Alerts:
Specific keywords can be monitored on the Web and messages are received when these phrases are being used. It required of you to sign up to receive emails when someone mentions your company’s name. This paves a way to keep up with latest news and respond to questions in a timely manner.
8. Google News:
The user can search for news relevant to your industry and write content based on these newsworthy stories.
9. Google Reader:
Google Reader provides a way to filter through a lot of important information quickly.
10. Google Trends:
Google Trends enables the user to evaluate the popularity of certain terms and see how their demand varies overtime as well as in other countries and languages.
11. Google Voice:
Allows the user to use the web to communicate via the phone and also enables listening to voicemail online and sending transcribed messages to your inbox.
12. Google Calendar:
Google calendaer can be used to invite people to meetings, book rooms, receive reminder emails and plan effectively.
13. Google Groups:
Provides an opportunity to find industry insights and build relationships with web-savvy customers.
14. Google Checkout:
Provides the user with a cost-effective way to ensure a secure checkout for their customers. The benefits include using a single login and providing an excellent payment guarantee on orders.
15. Google Analytics:
Gives companies insights into their website traffic and provides them with overall analytics intelligence.
16. Google FeedBurner:
Allow your website visitors to subscribe to your content and receive regular updates.